Sabbatical Direct‑to‑Consumer Launch Proposal
1 Tiered Offerings & Retainer
| Tier | Key Deliverables | One‑time Fee | Retainer (Support & Hosting) |
|---|---|---|---|
Tier 1 · Stripe Checkout MVP |
| 2 500 USD | 200 USD / mo – Vercel Pro, Resend Essentials, Zapier Starter, SSL & uptime monitoring, ≤ 1 h content edits |
Tier 2 · Subscriptions | Includes Tier 1 plus:
| +3 000 USD | 250 USD / mo – all Tier 1 services plus webhook & dunning monitoring, ≤ 1 h extra support |
Tier 3 · Fulfillment Automation | Includes Tier 2 plus:
| +5 000 – 8 000 USD (module‑dependent) | 325 USD / mo – all Tier 2 services plus shipping‑API monitoring, ≤ 3 h support |
Future Projects we can support |
| - | - |
*Stripe processing: 2.9 % + 0.30 USD per one‑time transaction and an additional 0.7 % fee on recurring subscription charges (Stripe Billing). These fees are billed directly by Stripe as a pass‑through cost to Sabbatical.
Key Takeaways
- •Tier 1 pays for itself once the platform ships 40 bags per month / 300 bags total.
- •Tier 2 is the growth lever—subscriber lifetime value (LTV) is roughly 6‑8× that of one‑time buyers, enabling larger marketing budgets and steadier cash flow.
- •Tier 3 reduces manual labor per order; it becomes attractive once online volume surpasses ~200 orders per month or when label printing becomes a bottleneck.
What about Shopify?
If you prefer Shopify we can deploy the same features there; just factor in these direct pass‑through costs:
- •Shopify Basic plan · 39 USD/mo (hosting, SSL, basic reports)
- •Subscription app (Recharge, Loop, Skio, etc.) · 49–299 USD/mo depending on volume
- •Carrier‑calculated rates on Basic · 20 USD/mo add‑on (free on Advanced/Plus)
- •Transaction fees · 2.9 % + 0.30 USD per order via Shopify Payments (same as Stripe)
We recommend Stripe to avoid long‑term platform lock‑in as your needs evolve, but we can fully support a Shopify build—just keep the extra monthly spend in mind.
2 ROI Forecast (Back‑of‑the‑Envelope)
2.1 One‑Time Purchases – Tier 1 Only
Assumptions: 18 USD retail price, 8 USD net profit per bag after COGS; shipping flat rate at 6 USD; Retainer = 200 USD / mo; Tier 1 build cost = 2 500 USD.
| Scenario | Bags / Month | Monthly Net Profit(after Retainer) | Months to Recover 2 500 USD Build |
|---|---|---|---|
Conservative | 40 | 120 USD | ~21 mo |
Realistic | 100 | 600 USD | ~5 mo |
Optimistic | 250 | 1 800 USD | ~2 mo |
2.2 Why Tier 2 Pays for Itself
Assumptions: 100 bags/month, 10 % “Subscribe & Save” discount → 7 USD net profit per subscribed bag; retainer increases to 250 USD / mo; one‑time upgrade fee = 3 000 USD.
| Share of Bags on Subscription | Monthly Cash Flow(after 250 USD retainer) | Lifetime Profit from this month’s subscribers* | Months to Pay Back 3 000 USD |
|---|---|---|---|
20 % (20 bags) | 530 USD | ~1 200 USD | ≈ 18 mo |
40 % (40 bags) | 510 USD | ~2 400 USD | ≈ 12 mo |
60 % (60 bags) | 490 USD | ~3 600 USD | ≈ 8 mo |
*Assumes 10 % monthly churn (≈ 10 repeat orders over 24 months) and 7 USD net profit per subscription bag.
Takeaway – At a 40 % conversion rate, Tier 2 pays for itself in roughly one year while maintaining positive monthly cash flow. Each subscriber is worth ≈ 70 USD in lifetime profit versus 8 USD for a one‑time buyer, so two average 40‑bag cohorts are compared with 8 USD for a one‑time buyer; at a 40 % subscription conversion rate that equates to ~2 400 USD of future profit per 100 customers—enough to cover the Tier 2 upgrade after just two average cohorts.
3 Next Steps
- •Approve Tier Selection – Confirm which tier Sabbatical wants to launch with.
- •Provide Brand Assets – Logo files, color palette, and any existing photography.
- •Confirm Product Details – Bag sizes, weight, flat‑rate shipping amount.
- •Sign Agreement & Kick‑off – Upon signature and deposit, project timeline begins.
Prepared for Sabbatical by Nicolas Yarosz. All pricing valid for 30 days from proposal date.
Questions about this proposal?
Let's discuss which tier makes the most sense for your launch strategy.
View Demo Showcase